If you’re a jewelry designer, store, or brand looking for extra publicity, getting attention from jewelry bloggers can be a great boost for your online presence. But how do you get jewelry bloggers to feature you?
There are no surefire ways to make sure that Influencers will want to spotlight your brand, but there are definitely some things you can do to increase your chances of being featured and to making sure you’ll be thrilled with those features when they go live.
Reach out.
Jewelry bloggers get tons of pitches every day from people looking to be featured. This kind of cold calling often goes nowhere…but sometimes it pays off, and when it pays off it can pay off big. If you think your designs are a good fit for a certain jewelry blogger’s audience, reach out and tell them so. It can’t hurt, and it just might work.
Make it easy.
If you’re doing an email intro, be sure to include at least a link to your website and/or Instagram if not actual photos, lookbooks, or Dropbox links to photos. If a blogger has to reply to your email and say “Okay, but what is the name of your brand?” there’s a 99.9% chance they’ll just hit delete instead.
Jewelry bloggers always need content. If you make your materials accessible, you’re halfway in the door already.
Invest time and/or money in photography.
Online Influencer content is a visual medium. If you don’t have attractive, professional looking photos at the ready, you’re shooting yourself in the foot.
Be organized.
There’s no better way to send images than with a link to a well-organized Dropbox folder. WeTransfers expire, zip files are unwiedly, and there’s nothing worse than getting a big batch of photos one attachment at a time in a big flood of individual emails.
Include a PDF in your Dropbox with identifying information on the pieces pictured and you’ll be every blogger’s dream come true.
Label everything clearly.
Do you know what I have in my Dropbox? Dozens and dozens of folders called “Diamonds in the Library.”
85% or more of the brands who send me images use my name or the name of my blog for the name of the folder.
I totally understand the logic here. You’re packaging up photos for me, why not label it with my name? But it makes it really hard for me to find your photos later if they’re just another one of my 62 or so folders called “Diamonds in the Library.”
I can’t say this enough times: the easier you make it for a jewelry blogger to feature you, the more likely they are to do so.
Be accessible.
Do you have a Twitter account? Instagram? A website? Go make sure your email address is on ALL of them.
Most successful jewelry bloggers are Millennials. They’re never going to call you on the phone and they’re not going to spend much time tracking down contact info if you make it difficult.
Be visible.
If you admire an Influencer’s work, comment on their posts. Actual thoughtful comments, not the ubiquitous and self-serving “wow! Check out my work!”. If a jewelry blogger starts to recognize your name in their notifications, they’re likely to get curious about who you are and go check out your profile.
Be cautious with freebies.
It’s a common assumption that when it comes to jewelry bloggers, a freebie = a feature. But a jewelry blogger with true integrity will be discerning about what they’ll feature, regardless of gifts and they’ll disclose it if they do receive a gift.
If someone will feature anything in trade for a freebie, they’re not an Influencer you want to work with.
Listen to the blogger.
A jewelry blogger is the world’s leading expert on their own audience. If they want to spotlight one particular aspect of your brand or collection, it means that is what they think their audience wants to see. If you try to bully them into featuring something else instead, you’re wasting the opportunity.
Be nice.
This one may seem silly…but jewelry bloggers are people too. If someone features your brand, consider sending them a thank you email. Social media sharing is always great too (more publicity for everybody!), but don’t underestimate the impact a simple thank you can make.
Consider sponsored content.
Most big time jewelry bloggers have gone professional (like yours truly) and that presents you with an opportunity. The right sponsored collaboration can be a great way to further your reach, especially if you’re trying to communicate something specific to a jewelry blog’s audience or if you want a publicity push at a certain time – like a sale, a new product line, a website launch, etc.
If you’re considering sponsored content, be sure you research the jewelry bloggers you’re considering working with. Don’t hesitate to ask them for examples or even references: sponsored content is a business transaction and they should be able to handle it like one.
Know the law.
The Federal Trade Commission has regulations regarding disclosure requirements for sponsored content on blogs and social media.
Before entering into a business relationship with a blogger, you should do enough research to understand the FTC requirements and how they could potentially affect you. You can find links to more information through here.
Ask.
Do you still have any questions about working with jewelry bloggers? Ask in the comments and I’ll give you my best answer!
This post contains affiliate links.
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What you said was very helpful to me and I learned a lot. We are also looking for bloggers who can promote our brand. If there are any bloggers who are interested, please contact us and we can discuss cooperation.
Moving through the jewelry blogging landscape? Consider it like polishing a gemstone: precision is essential. Every aspect of your brand, from true involvement to ease of accessible, adds brilliance.
Collaborating with jewelry bloggers can truly amplify your brand’s presence and connect you with a passionate audience. Looking forward to learning the key strategies for successful partnerships and unlocking new opportunities for growth. Let’s make magic happen in the world of jewelry blogging
I’m so glad you enjoyed my post!
xoxo,
Becky
NICE BLOG
I hadn’t even thought about Dropbox – thank you! Just now taking the plunge and starting my own blog. Your other post for new bloggers was great too. I kept thinking I needed to write about what I know, when writing about what I LOVE should’ve been obvious. It’s a fine line, but people love the “why.” I’ll take inspiration over information any day!
Thank you so much!! I’m so glad it was helpful. And I highly recommend Dropbox: it’s one of my most useful tools for sure.
Thanks so much for reading and commenting!
This is perfect. I am just getting started with my brand (not quite 2 mos old), and I am now looking to partner with influencers. Now for the research part of it!! I want to tell myself that I am ‘too this or too that’ for anyone to want to partner with me — but we have to get out of our way and just DO IT! 🙂 This post was that extra push to help me along!
Yay, I’m so glad!! Congrats on launching your brand. And definitely don’t worry that you’re “too” anything: there’s a fit for everyone! You just need to find the right people.
Great blog. I was looking for ways to promote that would bring in more readers and potential buyers! Glad I came across your blog.
For people who are trying to find someone to blog about their jewelry designs, where does someone even look to find a blogger they would want to work with? We have bloggers approach us all of the time who want to feature our jewelry line or post about it but most have a really small following and seem to be interested only to try and get something for free. How do you find influencers who actually have a real following or those who are very serious about their blog or have more than a few hundred followers ?
Hi Joey,
That’s a great question. I think the best thing you can do is research active jewelry bloggers and bloggers who are covering your local area and then see which of them you like. If you find one whose style you like who you think might be the right fit for you, reach out to them. You’ll probably have a better result with someone you select intentionally rather than going with someone who comes to you.
I’d also be very cautions of people who reach out to you to ask for free things. I haven’t done that a single time in 5+ years of blogging. Usually what those people want is free things, not to build a mutually beneficial business relationship.
I hope that helps! Good luck.
Hey Becky.
Great post. Very helpful. You definitely made a few obvious points I had never even thought about before.
Thanks for the insight.
Thanks so much, Brittany! I’m glad you found it useful.
Hi Becky,
Thank you so much for posting this information. I’ve been looking into turning a lot of our informational posts and newsletter articles into a blog format on our website, and in researching jewelry blogs, yours is always at the top of list for recommended sites. Having been a Pinterest fan of yours for years, this doesn’t surprise me.
Having to track down all the information on a jewelry piece and it’s background story is indeed very time consuming! Thank you for laying out things in an easy to understand way in this article.
I hope to be able to share articles and info with you in the future!
Lisa Roman
Studio Jewelers – Madison, WI
This post is useful to me because I have been emailing photos, instead of putting them in Dropbox. A much better solution since photos can be quite large. Thanks!
My pleasure! Sending photos can definitely be tricky – it helps to have the right resources.
Thanks for this post. Thoroughly enjoyed it. perfectly simply. 🙂
I’m so glad! Thanks for reading.
xoxo,
Becky
Hi
I really enjoyed reading all your sound advice. It really makes sense. Some ought to be obvious, but with less experienced individuals it isn’t.
I look forward to reading more of your blog. Can I also read past blogs?
I may find usable suggestions there too.
Best of continued success.
Amazing blog for anyone out there owning a jewelry store or is a professional designer.These tips will surely take you a long way. Will surely take these tips into consideration while blogging. Thanks for the awesome blog
Thank you so much! I’m so glad you enjoyed it.