What is sponsored content?
Sponsored content is when I’m hired to feature a particular business, designer, or products either here or on Diamonds in the Library’s social media accounts.
How to do you chose what sponsored content to accept?
I only accept sponsored posts that feature businesses and content that I am genuinely pleased to share with my audience.
When you purchase sponsored content, you’ll get a guaranteed publication date for your business’ content, as well as a say in the feature’s focus.
All sponsored content is written and developed by me, just like non-sponsored content: I never accept canned text and I never will. If I can’t honestly write positive things about a product or business, I will not feature them, no matter how much they’re willing to pay me.
Why do you label your sponsored content?
If you’ve been reading Diamonds in the Library for a while, you’ve probably noticed the occasional post that carries a “This sponsored post is brought to you by…” disclaimer at the end. On Instagram, you’d see “#sponsored.”
I believe that my readers deserve to know if I’ve accepted money from the entity that I’m writing about, so I always include these labels on sponsored content. I’ve always just thought that seems like the right way to handle it, so it’s what I do.
The Federal government agrees with me: it’s actually specified in the FTC’s guidelines on endorsement that bloggers must clearly mark their sponsored material as sponsored.
What does it cost?
Opportunities start at $175. If you’d like to know more, please email me and I’ll send you Diamonds in the Library’s full media kit.
Please note that I am currently scheduling posts 6-10 weeks in advance, so plan ahead!
If I send you jewelry, will you write about my brand?
A gift of jewelry, while always very exciting, does not guarantee blog or social media coverage. If I love the piece, I will probably share it with my readers in some way, but that will be at my discretion.
Diamonds in the Library follows the FTC’s guidelines for endorsement. That means that if I do feature a business/designer/brand that has given me a gift, I will disclose that fact the next time that I feature that business/designer/brand.