What is sponsored content?
Sponsored content is when I’m hired to feature a particular business, designer, or products either here or on Diamonds in the Library’s social media accounts.
How to do you chose what sponsored content to accept?
I personally vet every single sponsored post proposal and reject the vast majority of them. It’s very important to me personally that my need to pay my rent never dilutes the editorial integrity of Diamonds in the Library.
For that reason, I only accept sponsored posts that feature messages and products that I am genuinely pleased to share with my audience.
What’s the point, then?
Diamonds in the Library has an exceptionally long waiting list of potential topics. The majority of them will never make it onto the blog.
When you purchase a sponsored post, you’ll get a firm, fixed publication date for your business’ post, as well as a say in the feature’s focus.
All sponsored posts are written and developed by me, just like non-sponsored content: I never accept canned text and I never will. If I can’t honestly write positive things about a product or business, I will not feature them, even if they’re willing to pay me.
Why do you label your sponsored content?
If you’ve been reading Diamonds in the Library for a while, you’ve probably noticed the occasional post that carries a “This sponsored post is brought to you by…” disclaimer at the end. On Instagram, you’d see “#sponsored.”
I believe that my readers deserve to know if I’ve accepted money from the entity that I’m writing about. After all, wouldn’t you want to know if a food blogger was paid to use one particular brand of noodles over another in a recipe? I don’t see why it should be any different with jewelry.
The Federal government agrees with me: it’s actually specified in the FTC’s guidelines on endorsement that bloggers must clearly mark their sponsored material as sponsored.
What does it cost?
Opportunities start at $175. If you’d like to know more, please email me and I’ll send you Diamonds in the Library’s full media kit.
Please note that I am currently scheduling posts 6-10 weeks in advance, so plan ahead!
If I send you jewelry, will you write about my brand?
You want the Policies section for this question, my friend. But the short answer is: maybe.