What is sponsored content?
Sponsored Content is when I’m hired to feature a particular business, designer, or products either here on DiamondsInTheLibrary.com or on Diamonds in the Library’s social media accounts.
How to do you chose what Sponsored Content to accept?
I only accept Sponsored Content partners that I genuinely believe in, who are interested in publishing content that I think my audience will truly enjoy reading.
I personally write all of my sponsored content, just like I do for non-sponsored content. I never accept canned text and I never will. If I can’t authentically write positive things about a product or business, I will not feature them, no matter what they offer me.
Why do you label your sponsored content?
If you’ve been reading Diamonds in the Library for a while, you’ve probably noticed the occasional post that carries a “This sponsored post is brought to you by…” disclaimer at the end. On social media, you’d see “#sponsored” or Branded Partner Tags.
I believe that my readers deserve to know if I’ve accepted money from the entity that I’m writing about, so I always include these labels on sponsored content. I’ve always just thought that seems like the right way to handle it, so it’s what I do.
The Federal government agrees with me: it’s actually specified in the FTC’s guidelines on endorsement that bloggers must clearly mark their sponsored material as sponsored.
What does it cost?
Blog post packages start at $700, social media promotion starts at $175. If you’d like to know more, please email me and I’ll send you Diamonds in the Library’s full media kit.
Please note that I am currently scheduling posts 6-10 weeks in advance, so plan ahead!
If I send you jewelry, will you write about my brand?
If I love a gifted piece, I will share it with my readers: either here on the blog or on Diamonds in the Library’s social media channels, but that is never guaranteed unless we discuss and agree on coverage beforehand.
I share the vast majority of gifted pieces with my readers, but it is always at my discretion.
Diamonds in the Library follows the FTC’s guidelines for endorsement. That means that if I do feature a business/designer/brand that has given me a gift, I will disclose that fact the next time that I feature that business/designer/brand.