I have great news for those of you who go crazy for modern, architectural design: Vitae Ascendere is expanding! Not only are they offering a new line, Beolli for Vitae Ascendere, they’re launching retail space inside the SoHo Grand Hotel – the grand opening is today!
I can’t tell you much about their shop, because I haven’t been yet, but I can tell you all about Beolli for Vitae Ascendere! is a line designed by Olga Baranova, a jewelry industry vetran with a unique vision. Olga’s jewelry journey began with an education at the prestigious Stroganov Moscow University of Art. From there, she moved to New York and enjoyed a successful career working for other jewelry designers.
With her new line, Beolli, Olga finally has the chance to create designs that honor her own aesthetic, rather than working to realize other people’s visions.
The piece above – the magnificent sliced pyramid ring in rose gold with amethyst – is a perfect example of what I love about Beolli for Vitae Ascendere. The ring is objectively beautiful, but it’s also so interesting! The sleek cutouts echo the silhouette of a larger ring, but in a way that makes you think half of this ring may have been spontaneously transported to another dimension. It seems to ask the question “Is this design unusual, or is it all other rings that are unusual?”
That feeling of shifted perspective, of the sudden knowledge that you have pre-concieved notion of what rings should look like and maybe everything you know is wrong, is an effect I experienced with many of the Beolli for Vitae Ascendere pieces. I enjoyed it thoroughly.
In nearly 5 years of writing Diamonds in the Library I’ve been lucky enough to see quite a few pieces of jewelry, so discovering something truly out of the ordinary is always a delight.