It’s officially shopping season, my darlings, so I want to be sure that you all have a nice, long list of places you can go to buy all the best bling for all the loved ones on your list (and don’t forget to treat yourself).
I’m a little biased because I’m a small business owner myself, but I love love love to support small businesses – especially when we’re talking about a product as special as jewelry.
When you buy a piece of jewelry, would you rather have something cranked out in an assembly line situation, one pieces of hundreds or thousands, or a unique treasure specially crafted or selected by someone who cares about that piece of jewelry with their whole heart?
Check out the Black Friday deals if you want to, but trust me that you’ll be happier with what you get if you take a Small Business Saturday approach instead – in terms of where you shop, I mean. The day of the week doesn’t matter.
To prove to you that there is no reason to ever go to Jared (or its equivalents), here are 101 small jewelry businesses that I personally recommend.
- Lang Antiques
- Greenwich St Jewelers
- Ishy Antiques
- Ruta Reifen Jewelry
- Victor Barbone
- Estyn Hulbert
- Lillicoco
- Jean Jean Vintage
- Acanthus Jewelry
- Platt Boutique
- Joden
- Lori McLean
- Bounkit
- Shop Sparrow
- Loriann Jewelry
- Katoka
- Erin Antiques
- Marla Aaron
- Erstwhile Jewelry Co
- Era Gem
- Moratorium NYC
- Catbird
- Julie Lamb NY
- Doyle and Doyle
- Alexis Kletjian
- Ylang 23
- The Clay Pot
- Stone and Strand
- Nalfies/CJ Antiques Limited
- Lady Grey
- MaeJean Vintage
- Anzie
- Hannah Peters Jewellery
- Imperfect Grace
- I Gorman
- The Eden Collective
- Art + Soul Boulder
- The Antique Guild
- Jewels By Grace
- Leola Revives
- The Parisian Flea
- Quadrum Gallery
- Gray and Davis
- Goldengrove Jewelry
- Metier SF
- Jamie Joseph
- Estate Jewelry Mama
- Erika Winters Jewelry
- Circa 1700
- Dana Bronfman
- Bijoux Jewels
- Mora Jewelry
- Fox and Bond
- Elisa Solomon
- Kristen Dorsey
- Love Adorned
- Jane Diaz
- Trademark Antiques
- Jane Taylor Jewelry
- The Golden Carrot
- Lindley Gray
- Workhorse Jewelry
- Wwake
- Anthony Lent
- Fran Barker Design
- Grainne Morton
- Hunt Country Jewelers
- Sofia Zakia
- The Three Graces
- Doryn Wallach
- Prather Beeland
- Twist Online
- A Brandt and Son
- GiGi Ferrranti Jewelry
- Butter Lane Antiques
- Sarah Magid
- The One I Love NYC
- Celine Daoust
- Judi Powers
- LAELIUS Antiques
- August LA
- Levy’s Fine Jewelry
- Craig Evan Small
- Gem Fever
- Pat Flynn INC
- Paris Hotel Boutique
- Susan Alexandra
- Classic Facets
- Nancy Newberg Jewelry
- Louison Rare + Fine
- Broken English
- Eat Jewels
- We Dream in Colour
- Caffery Gallery
- Barker’s Antique Jewelry
- Gabriella Kiss
- FD Gallery
- She Bee Gem
- Baker and Black
- Pippin Vintage
- Reliquary SF
Happy shopping!!! I’d love to see your scores – if you Instagram your loot, tag my account in a comment and I’ll be sure to check it out!
Please note: some of these businesses are friends and/or advertisers, but nobody paid to be in this post (or even knew about it in advance). I wouldn’t recommend any of these small businesses to you if I didn’t believe in them wholeheartedly.
All images are c/o the Small Business Saturday picks on this list. If anything in the pictures catches your eye, let me know and I’ll make sure you know which business it is!



The first thing you’ll notice when you walk into Joden is that their store feels like a cross between a shop and a museum. The long room is lined with brightly lit display cases of jewelry, as one would expect, but some of the finest pieces are mounted on the walls in individual vitrines. Each of these showpieces is displayed solo, in front of an enlarged photograph of itself.
Objectively speaking, a necklace made of 100+ year old dead bugs should be gross…but I fell head over heels for this antique French scarab necklace. I love the texture of the beetle shells, their unique iridescence. This piece didn’t come home with me that day, but I can’t get it out of my mind.
From delicate and whimsical to hooooooooly moly! How about these diamonds?
HCJ itself is a beautiful, open-hearted sanctuary of a place. Big, bright windows, elegant displays, and the nicest people you will ever meet.
Loudoun County, VA, is known for its wineries today, but it has historically been a center of the region’s fox hunting tradition. 